- Written by Atanu Sengupta
Essentials Of A Website- 1
Why you should have a Website?
Today it is essential for every business to have a website. Whether you are a writer, run a bookshop, deal in coins, or are engaged in any one of a million other occupations, a website puts you and your products in front of the world.
Remember, just having a Website is not enough. It must be as good and as accessible as you can possibly make it. It will be competing for attention with many, many others. it’s been estimated there are something like 350 million Websites are available at the moment, a figure that’s growing every day. Old- fashioned, untidy or amateurish efforts to build a Website can do more harm than good.
Making a professional-looking site seems to be a daunting task, especially if you’re not web-savvy and don’t have piles of cash to burn. But you need not worry. Next few days, I will come out with some essentials and guide you to build a website of your own. Keep an watch on this page for the next few steps
Essentials Of A Website -2
What is a domain name?
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.
The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s.
In My next blog I will continue with “Domain” name and How to get it and Register.
Essentials Of A Website -3
How to Choose a Domain Name?
How thoroughly should you think about your domain name? Is it really that important?
If you have a quality website and business, people will visit your site no matter what the domain is, right?
Well, not so fast…
Your domain name is the key element of your website. It can make or break you, so it’s crucial to choose a domain name that works for your business.
Your Domain name is your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
Your domain name is a branding opportunity! The right domain name can increase brand recognition.
These elements are only a few of the many reasons why your domain name is so important.
How do you choose the right domain name?
How to Choose the Perfect Domain Name?
- Brandable Over Generic
Creative and brandable are always better than generic.
Here’s the main difference between a brandable and generic domain name:
A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable
Here’s how to find a more brandable domain name:
Create new words. You can make up your own catchy, new words. That’s what Google, Bing, and Yahoo did.
Use existing words. You can use a thesaurus to find interesting words that fit your brand.
Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. .
- Keep It Concise
In general, when it comes to the length of your domain, shorter is better.
According to research from DataGenetics.com, a blog by Nick Berry, the most common name length is approximately 12 characters.
- Easy to Type
Think of some of the most popular websites in the world. What comes to mind?
Google, Facebook, Twitter, Instagram, Yahoo, CNN…
One big thing they have in common is that they’re all easy to spell.
Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, it’s too complicated!
The last thing you want is for the potential visitors to mistype your domain and end up on a different website!
- Easy to Pronounce
As easily as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue.
This makes it easier for visitors to share your domain name by word-of-mouth and makes it easier for you to share your site with friends and potential customers.
Here’s what to keep in mind: You want your domain name to be passed along easily by you and others. The only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce.
- Avoid Hyphens and Numbers
Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult.
The bottom line? Your domain name should be smooth and punchy – hyphens and numbers get in the way of that. Stick to the letters!
- Consider Using Keywords
Keywords can help to improve your SEO – you need to tread carefully here! If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before).
If you choose to use keywords, put the keywords at the beginning of your domain. That’s where they’ll be the most powerful for your ranking.
You can find keywords with tools like Google Keyword Planner and Keywordtool.io.
- Think Long-Term.
Your Domain name will be one of the biggest elements that define your business and brand for years.
If you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short – it’s a huge pain!
When you’re choosing your domain, think long-term.
- Check Availability on Social Media Sites and Trademarks
Before you move forward with a specific domain name, check to see if the name is available on social media sites, as well as if there are any trademarks already registered to the name.
To build your brand, it’s ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web.
Avoid legal issues; you should stay away from names that already have trademarks.
How can you quickly check social networks and trademarks for your potential domain name?
It’s quite easy with a tool like Knowem. Search your potential domain name – it’ll show you if it’s available throughout over 25 popular social networks and if there are any trademarks already registered to the name.
If it’s taken, consider tweaking it so that you can create original social media profiles.
- Use the Right Domain Name Extension
When you choose your domain name extension, you can be sure of one thing: “.com” is still the best.
According to research from DomainNameStat, 43% of all domains have the “.com” extension.
Why? Well, “.com” is the most familiar and easiest to remember.
While there are many successful websites with a “.net””.info”.”.io” and “.org”, your website will probably do better if it has a “.com” extension. It’s the safest bet.
- Use a Domain Name Generator to Gather Ideas
At this point, you should have at least a general idea of some possible words to put in your domain. Some of those words may already be taken, trademarked, or just don’t have the “sound” you’re looking for.
That’s where domain name generators come into play. These generators can turn your ideas into fresh, available domains.
Here are some of our favorite domain name generators to try out:
Wordoid. This tool allows you to plug in a word; it will come up with ideas that either contain that word, begin with that word or end with that word.
Lean Domain Search. This tool matches your keyword with other keywords and generates a list of available domains.
DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more.
For Blog and Personal Website:
If you’re starting a blog, podcast, or your personal website, it may be best to use your own name!
This helps you become more recognizable. What’s more – simply owning the domain of your name can be a good strategy.
Your domain name will have a significant impact on the success and potential of your website. Make sure to put some careful thought into choosing yours – use these tips to help you choose the best domain.
ESSENTIALS OF A WEBSITE 4
What is Web Hosting?
After a Domain Name is selected and registered, we need to move to next step which is known as Web Hosting.
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.
Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one.
Here are some features you should be expecting from your hosting provider:
Email Accounts As mentioned earlier, most hosting providers require users to have their own domain name. With a domain name (e.g. www.yourwebsite.com) and email account features provided by your hosting company, you can create domain email accounts (e.g. firstname.lastname@example.org).
FTP Access The use of FTP lets you upload files from your local computer to your web server. If you build your website using your own HTML files, you can transfer the files from your computer to the web server through FTP, allowing your website to be accessed through the internet.
WordPress Support WordPress is an online website creation tool. It is a powerful blogging and website content management system, which is a convenient way to create and manage website. WordPress powers over 25% of websites on the internet. Most hosting providers will tell you right away if their plans are WordPress-compatible or not.
How can my online business benefit from a web hosting service?
In order to publish your website online, your business website requires a web hosting service. However, a web host gives business owners more than just web hosting services! For example, web hosting firms typically employ in-house technicians to make sure their clients’ websites are up and running 24/7. Plus, when website owners are in need of help or troubleshooting (e.g. script debugging, email not able to send/receive, domain name renewal, and more), the web host’s in-house support are the go-to people. A professional web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.
The most popular web hosting services are provided by Bluehost which can be accessed here.